Apply to - MSc Digital and Strategic Marketing at University of Bradford, School of Management

The programme is intended to:

• Develop international Digital and Strategic Marketing professionals to be well prepared for careers in digital marketing, digital analytics, strategic marketing planning, product and service portfolio management, consultancy, marketing research, advertising, sales and business development and other specialist marketing related disciplines within a wide range of organisations, from large multinational firms to SMEs within the private sector, and public service -including nonprofit organisations.
• Provide a sound theoretical understanding of organisational activities and the complexities that arise in the management of these as a consequence of the interrelationships that exist between them.
• Develop a critical analysis of the theory and practice of digital and strategic marketing.
• Provide the knowledge, technical skills and expertise to assist organisations in developing marketing strategies which deliver a sustainable competitive advantage through customer satisfaction.
• Develop an understanding of the range of digital and strategic marketing tools and techniques, and how to integrate them to plan and implement successful marketing programmes.
• Provide the knowledge and skills to assist students to take an active role in their future development as professional marketers in a dynamic and changing global environment.
• Help those with knowledge and expertise in other disciplines to make the transition to the marketing and business world and assist them in developing their existing skills and knowledge within this context.

The School of Management has joined the prestigious worldwide AWS Academy program from Amazon Web Services (AWS). All students will be given an opportunity to enhance their employability skills, helping to make them ready for the world of work.